External traffic is any traffic that comes from off of Amazon and leads people to your Amazon listing. Amazon loves this traffic because PEOPLE ARE VISITING AMAZON TO VIEW THEIR PRODUCTS! Amazon LIKES IT EVEN MORE WHEN THEY BUY!!!
What kind of external traffic is best?
One of the highest factors in your rankings is CONVERSIONS!!! So the external traffic that is best is the traffic that leads to conversions!! What helps buyers jump on that opportunity to buy more than an AMAZING DEAL that is easy to claim?
Wait, if I sent them to my listing and they don’t buy, what happens to my conversion rate?
This is where the super URL comes in. First we work on posting amazing deals on a site with lots of interested buyers like RebateJet.com and then we use a SuperURL to help you rank for more keywords and reduce the effect on your lack of conversions
The power of combining a SuperURL with External Traffic to rank for your top medium to long tail keywords?
What is a Super URL and why should I use one? The Super URL is already created by Amazon when someone searches for a particular keyword while buying products.
So instead of looking like the person landed at your listing and didn’t buy your product, super URLs make it appear to the search engine as if someone searched for your product using those keywords and then clicked on your listing. This helps you rank for keywords AND has much lessor affect on the traffic not leading to a conversion.
You should use super URLs in Giveaways, blog posts, YouTube videos, media buy campaigns, social media mentions, and all other places where you’re sending traffic to Amazon.
We cover this in our guide to Super URLs here https://rebatejet.com/support/sellers/guide-to-super-urls/
Want to read more about How to Get to Page One and Stay There Using Powerful Promotions and External Traffic? Read our blog post at https://rebatejet.com/how-to-get-to-page-one-with-powerful-promotions-and-external-traffic/
Last Update: December 10, 2019